Release

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Release
How to document and distribute a level
Once you have prototyped, playtested, and polished your level, you should probably release it publicly.
You don't have to finish a project 100% to release it. You can release an alpha / beta version, or even just a short demo. Don't wait until something is completely perfect, because chances are, nothing will ever seem perfect enough. Plenty of designers and developers release unfinished projects -- some people even sell it, and their players love it!
On this page, we'll cover general best practices and norms for publicly presenting a custom level, map pack, mod, or standalone project.
How to document a level
To show your project to others, here is the minimum you need:
3+ in-game screenshots of main areas (no random hallways or closets)
at least 1920x1080 resolution
high quality .JPG (~80%+ quality)
if possible, disable the HUD / UI elements and enemy AI
don't photograph a pretty wall or prop; instead your goal is to give an overall impression of the overall layout, flow, mood, and spatial composition​
2-10 minute gameplay video of the level in action
at least 1280x720 resolution at 30 fps
omit any splash screens, intro screens, trailer music, etc.
play "normally", show how an "average" player experiences the level
record with Open Broadcaster Studio (OBS), upload to YouTube or Vimeo
editing the footage can be nice but isn't necessarily important
optional: overlay your personal audio design commentary as an optional audio track, shows fluency and communication skills to a teacher or prospective employer
50-100 word description about the project
give it a good short memorable name
single player, multiplayer? core themes, emotions, mechanics?
what's the scope? how many levels, how big is this project?
project credits, who worked on this? where do the assets come from?
link to download
for a gamer audience, you must include a Windows-compatible version
if it's a custom level / mod for a game with Steam Workshop etc. link to it there
otherwise, you can host the files on a free service like itch.io, GameJolt, or ModDB​
use .ZIP... avoid .EXE installers or non-traditional formats like .RAR or .7Z, which are less accessible and require special software
TODO: Good screenshot vs bad screenshot
Extra materials for a portfolio
If you are preparing a level design portfolio in hopes of gaining employment as a level designer, then you may want to prepare some additional documentation:
top-down map overview with labels
in your editor tool's 3D view, fly up and look down, take a screenshot, and then open it in a 2D tool and add text labels / markings
to take a screenshot on Windows: press Windows Key + Shift + S, then drag a rectangle
to take a screenshot on MacOS: press Command + Shift + 4, then drag a rectangle
for single player: draw or number various points along the critical path
for combat-heavy levels, show enemy placement and strategic positions
for puzzles, show the sequence of clues / steps to solve the puzzle
for multiplayer: mark player spawns, capture points, etc.
process images
show layout drawings, blockout screenshots... "show your work"
but don't upload too many, just a few to demonstrate that you understand the process
if your layout drawing is incomprehensible / chaotic, it's better not to show it
100 word devlog / analysis
looking back, what were the main strengths and weaknesses of this project?
how did the project change over time? any interesting playtests or stories?
any levels from other games inspire your approach? why those?
show that you can think and communicate, but don't write too much
link to any news coverage or awards
In addition to the above, make sure you include screenshots, a gameplay video, and a download link. 
In all likelihood, a prospective employer will probably not download and play your level unless you reach the final hiring round -- but the download link is still important, because it shows that you know how to finish and release something. It looks even better if the download page is full of user feedback and high social media metrics. Although an employer may not play your level themselves, they certainly care if other people played your level.
The more popular / commercial the project, the less documentation you will need. AAA level designers can get by with just a few screenshots because everyone already knows their work, and big studios often prevent employees from posting anything that isn't officially approved. However, if you are an unknown student / novice designer seeking their first game industry job, unfortunately no one will have such familiarity with you or your work, and you will have to work harder to convince them of your capabilities.
Do not include Minecraft builds, custom Fortnite maps, or Roblox projects in your portfolio. Even though some of the most interesting level design practice is happening in those games, unfortunately the industry generally regards these tools as unprofessional.
How to release a project
Every game and platform will have its own community norms and conventions for publishing projects. Some mod communities might prefer something like Steam Workshop with automatic installation, while for standalone projects, you may need to host the files yourself on a free game platform like itch.io.
The basic release process for most levels / games usually looks like this:
1.Gather media: take screenshots, record and upload gameplay video, prep text description and credits
2.Package the playable project files in a .ZIP file and upload somewhere
include any additional files the level may need, with all subfolders intact
include a readme.txt file with brief description and instructions where to unzip the file
to make a .ZIP on Windows: right-click on folder > Send To > Compressed folder
to make a .ZIP on MacOS: right-click on folder > Compress items
3.Publish the release
create a project page (on itch.io, your personal site, Steam Workshop, forums, etc.) with text description, credits, screenshots, gameplay video embed, and download link
publicize the project page across social media, beg people to play and share it
Twitter (social platform favored by game industry / media journalists)
Discord (main community platform for gamers, especially mod communities)
Instagram (popular visual platform for normal people / non-game-artists)
ArtStation (main visual platform for game artists, essential for environment artists)
If you're selling your project, then public release is actually just the halfway point in the project's life. There will be a lot of feedback, bug reports, fixes, and patches to figure out. Players will expect maintenance and updates. If you manage it well, you might be able to relaunch the game again and again, and cultivate a healthy "long tail" of revenue over time... but if you're making a commercial release, hopefully you're not seeking business advice from a level design book, so we'll just stop here.
How to stave off despair
Even if you do finish your project, it is very likely no one will play it. 99% of levels have a dozen players, a hundred downloads, a thousand page views at most.
This lack of massive public response can feel very disappointing, alienating, and depressing. But this experience is very common. You are not alone. If you don't have a huge popular earth-shattering success, then that doesn't make you a failure -- it makes you human. 
Remember: 
it's ok to make maps, mods, and games for small communities and audiences... you can create for an audience of one; these are called gifts
it's ok to work on small projects, it's ok to work on non-commercial projects
it's ok to try something and then never finish it
you do not need to work at a big prestigious industry game studio to be a great level designer
level design is an art to hone for its intrinsic beauty
the one constant in every creative field is the need for a creative community that understands the ups and downs... if it hurts, talk to someone
you are more than one project! keep going!
What now?
Go map.
Further reading: how to document / release a level
Industry level designer Steve Lee has a video log with level design portfolio advice.
​Valve Developer Wiki: How to Take Artistic Screenshots is a short guide written mostly by Valve level designer Adam Foster
​Robert Yang has blogged about general game design / dev portfolio design considerations, with links to example portfolios.
​
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Level design as culture
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On this page
How to document a level
Extra materials for a portfolio
How to release a project
How to stave off despair
What now?
Further reading: how to document / release a level